Digital marketing and social networks
Digital marketing “exploits” social networks in an almost perfect way. We are witnessing that many of the once-great global brands that refused to participate – paid with their bankruptcy or a significant drop in sales. It is becoming more evident that social networks are very powerful tools. If you want to be successful in business, you must constantly monitor and analyze them. Sometimes, you must even predict what will be accentuated in the near future.
Although sometimes it seems like they can’t invent anything new – don’t be fooled! Moreover, every day this industry develops more and more. To keep you trending and avoid the pitfalls, we bring you 4 trends on social media that’ll be relevant to digital marketing in 2020.
1. Privacy and security
Privacy and security are not accidentally in the first place. This applies not only to social networks but to the Internet in general. To open an account on Gmail or any social network, it is necessary to leave certain personal information. The paradox is that it serves to protect our privacy. However, no one can be certain, what exactly is done with all that data. And if they are used, what exactly they are used for? Also, there is the problem of false followers and influencers.
Let’s remember what happened to Zuckerberg recently and how the issues of privacy also raise many socio-moral issues. According to LemonDog, when it comes to digital marketing – it is very important to gain customer trust. Privacy and security are without a doubt, the trumps that will bring you good results.
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